Privacy Policy

Veterans Family Legacy ("we," "us," or "our") operates an independent life insurance information and marketing website. We are not affiliated with or endorsed by the U.S. Department of Veterans Affairs or any government agency. This Privacy Policy describes how we handle personal information collected through this website.

When you submit a request for information, we may collect:

• First and last name.
• Phone number.
• Email address (if provided).
• State of residence.
• Who you are exploring coverage for and what you are interested in.
• Your marketing consent choice and the version of the consent language presented to you.
• Technical details such as IP address, browser type, and pages visited, used for security and analytics.

We use the information we collect to:

• Respond to your request for information about life insurance options.
• Connect you with a licensed insurance professional who may discuss coverage available in your state.
• Operate, secure, and improve the website.
• Maintain records of consent for compliance purposes.

We do not sell your personal information. We may share the information you submit with:

• Licensed insurance professionals or partners who may contact you to discuss coverage options, only if you have provided marketing consent.
• CRM or lead-management platforms used to process and store lead information securely.
• Service providers that support website operations, analytics, and security, under appropriate data-protection terms.

We never share lead information with third parties for their independent marketing without appropriate disclosure and a valid legal basis.

We use privacy-conscious analytics to understand website usage and to measure events such as page views, form starts, form errors, and successful submissions. We do not send personal information, phone numbers, email addresses, or sensitive form responses to analytics or advertising platforms. Analytics tools actually used by this website will be listed here once finalized.

We retain personal information only as long as necessary for the stated business purpose, including to respond to your request and to maintain consent records. Lead information shared with partners or CRM systems is retained according to their respective policies.

Depending on your state of residence, you may have rights to access, correct, or delete your personal information, and to opt out of certain processing. To exercise these rights, contact us using the information on our Contact page. We will respond in accordance with applicable law.

We use reasonable administrative, technical, and physical measures to protect personal information. However, no method of transmission or storage is completely secure. We do not expose API keys or CRM credentials in frontend code.

This website is not directed to children, and we do not knowingly collect personal information from children.

We may update this Privacy Policy from time to time. We will update the date below when material changes are made.